While working for the Department of Fisheries and Oceans, I was tasked by a Senior Program Officer to create a new sticker for the Marine Mammal Incident Reporting Hotline. There was a quick turnaround on the project – the sticker design was in the process of being formalized and approved – and I had only a few hours to make any graphical changes.
The initial sticker design was unappealing. I chose to keep the whale motif and was encouraged to combine it with a graphic of the earth. I increased the size and weight of the phone number and email and placed them on red background to draw attention.
Upon submitting the first mock-up, I received encouragement and feedback. I added a C&P Crest to the top right corner and changed some of the text spacing and colours to make the important information (the hotline and email) pop. After a few iterations the final product had the crest located at the bottom by the DFO footer.
The original sticker design provided to me 
Final iteration of the Marine Mammal Incident Reporting Hotline sticker 
Version 3 of the sticker 
An example of the logo mocked printed on a pin
This project taught me a number of things. The whole project was under strict time deadlines so changes had to be quick and decisive, and I had to flexible to accommodate changes on request. Constant communication was vital to discuss the iterations, and the relatively small scale of the sticker necessitated a clear hierarchy and arresting design.
Nick MacKay 